The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Autori

• Roland Berger
• Nils Bickhoff
• Philip Kotler

Parametri

Pagine

133pagine

Tempo di lettura

5ore

• Commercio e vendita
• Economia e affari
• Gestione

Maggiori informazioni sul libro

Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.

Per saperne di più

Lingua: Inglese

Pubblicato: 2014

(In brossura)