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The book examines the significant transformations in the retail sector across various European countries during the latter half of the 20th century. Following World War II, retail structures, practices, and culture underwent rapid changes driven by the post-war economic boom, the rise of a mass consumer society, and the adoption of innovations previously seen in the USA. This period marked a revolutionary shift in consumer behavior and the retail landscape, highlighting the dynamic interplay between economic conditions and retail evolution.
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Transformations of Retailing in Europe after 1945, Lydia Langer
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- 2012
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