My Life in Advertising

Autori

• Claude C. Hopkins

Parametri

• 132 pagine
• 5 ore di lettura

• Biografie e pensieri
• Commercio e vendita
• Economia e affari
• Saggistica
• Storia

Maggiori informazioni sul libro

The autobiography of Claude C. Hopkins offers a compelling glimpse into the mind of a pioneering advertising expert. Rather than a personal memoir, it serves as a business narrative filled with practical insights and strategies for effective selling. Each episode is crafted to provide valuable lessons for aspiring marketers and advertisers. This engaging account is essential for anyone looking to grasp the fundamentals of successful advertising.

Lingua: Inglese

Pubblicato: 2009

(Copertina rigida)