Tradition and Innovation in English Retailing, 1700 to 1850

Narratives of Consumption. Ian Mitchell

Autori

• Ian Mitchell

Parametri

• 240 pagine
• 9 ore di lettura

• Economia e affari
• Storia
• Storia del mondo

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Challenging conventional views on retailing in England from the seventeenth to nineteenth centuries, the book reassesses the narrative surrounding fixed shops and modern retail methods. It argues that concepts like 'traditional' and 'modern' are less useful than previously thought, emphasizing the interconnectedness of consumption and retailing. By employing narrative analysis, it explores the roles and perceptions of various participants, including retailers, consumers, and local authorities, highlighting their influence on the evolving shopping culture during this period.

Lingua: Inglese

Pubblicato: 2014

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