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Focusing on digital transformation, this seminar paper explores its impact on the fashion industry, particularly through the lens of Zalando. It delves into the concept of digitization and its effects on the entire value chain, providing a comprehensive analysis of how technology reshapes business practices in fashion. The paper aims to illustrate these changes with practical examples, highlighting the significance of adapting to digital advancements in a competitive market.
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The Digital Transformation in the Fashion Industry, anonym
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- 2020
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