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We're not better - just different

comprehending cultural differences between Germans and Americans

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108pagine
Tempo di lettura
4ore

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Focusing on the cultural challenges in German-American business cooperation, this book emphasizes the importance of intercultural competence alongside commercial knowledge. It highlights how understanding cultural differences is crucial for employees interacting with diverse backgrounds. By analyzing and interpreting the main features of these cultures, the text aims to sensitize readers to potential problems and difficulties that may arise in cross-cultural interactions, ultimately fostering more effective collaboration in a globalized business environment.

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We're not better - just different, Nathalie Schmidt

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Pubblicato
2012
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