Infinite Possibility

Creating Customer Value on the Digital Frontier (16pt Large Print Edition)

Autori

• B. Joseph Pine

Parametri

• 642 pagine
• 23 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The book explores the transition from a goods-and-services economy to an Experience Economy, emphasizing the importance of creating memorable customer experiences. It highlights the limitless possibilities offered by digital technology, contrasting them with the constraints of the physical world. The authors introduce a framework of eight realms of experience that blend Reality and Virtuality, showcasing examples of innovative companies that successfully navigate these realms. From interactive gaming to augmented reality apps, the book guides readers in harnessing digital opportunities for exceptional customer engagement.

Lingua: Inglese

Pubblicato: 2011

(In brossura)