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This academic work analyzes the wine industry with respect to online search costs and how it affects competition on price, quality, and distribution. The results show that consumers are more likely to purchase wines that have more online reviews and wineries that have more search results, which, in turn, reduces price competition and increases both wine price and quality.
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Wine Online: Search Costs and Competition on Price, Quality, and Distribution, Dan Ariely
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- 2023
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