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First published in 1911, this guidebook provides a comprehensive overview of advertising strategies and tools for businesses and marketers in the early 20th century. Author Thomas Herbert Russell draws on his experience as an advertising executive to offer practical advice on creating effective campaigns, targeting specific audiences, and using emerging media like radio and motion pictures. A valuable historical resource for anyone interested in the evolution of advertising and marketing.
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Advertising Methods and Mediums, Thomas Herbert Russell
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- 2023
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