Autorka v knize rozebírá deset pravidel lidskosti, jak byly uvedeny v knize Slepičí polévka pro duši. Z obsahu: Dostanete tělo, Budete absolvovat lekce, Neexistují chyby, jen lekce, Lekce se opakují do zvládnutí, Učení končí, "Tam" není lepší než "Tady", Ostatní jsou jen vaším odrazem,....
Většina rodičů skutečně hluboce miluje své děti a chce jim prodat co nejvíce z hodnot, které uznává. Problém je, že ne vždy dokážou přiměřeně vyjádřit svou lásku, úctu a porozumění, svou víru a žebříček hodnot, které zastávají. , že jim vůbec nerozumíme. Chceme-li porozumět jim, potřebujeme nejprve porozumět sobě.
You can't touch, hear, or see your company's most important products, making selling and developing services challenging. This insightful book addresses that challenge, offering a wealth of practical strategies that are quick and easy to digest, with most being just a page long. It reveals why common methods like focus groups and discount pricing often fail and highlights the critical emotions that influence prospects. You'll learn about the importance of vividness, focus, and stereotypes, as well as concepts like the Halo, Cocktail Party, and Lake Wobegon Effects. The author draws on twenty-five years of experience with business professionals, sharing memorable examples from companies like Federal Express and Citicorp, as well as unique insights from everyday situations. With dozens of overlooked ideas for research, presentations, publicity, and client retention, this guide is a must-read for anyone involved in marketing services or products. It's already making waves in the business community and is praised as one of the best business books ever written. Reading it will undoubtedly change your perspective on marketing and service delivery.