Engaging in foreign markets is crucial for many companies today, yet managing internationalization processes presents ongoing challenges. The “mir-Edition” book series aims to provide academic guidance on the complex requirements of international business activities. Its dual purpose is to offer empirical assessments and theoretical insights into phenomena observed in international management practice while making findings accessible as systematized knowledge, explanations, and actionable recommendations. For over 50 years, the international journal “mir – Management International Review” has promoted understanding of international management as an applied academic discipline, reaching readers in more than 40 countries and currently publishing only in English. The book series expands opportunities for authors and readers to explore various international management issues comprehensively. In 2008, the editorial board was enhanced with renowned experts in the field, while maintaining a commitment to presenting innovative work to a critical audience that supports scientific advancement. This approach ensures that the series remains a valuable resource for those navigating the complexities of international management.
