A book that explains how, in this age of isolation, the most successful workplaces are those that succeed in reinvigorating actual human connection.
Dan Schawbel Libri
Dan Schawbel è un autore bestseller del New York Times e fondatore di Millennial Branding, noto per le sue approfondite ricerche sullo sviluppo professionale e la leadership. Il suo lavoro si concentra sulla promozione della connessione e delle relazioni umane in un mondo sempre più isolato, attingendo a interviste approfondite con figure influenti. Le analisi di Schawbel offrono ai lettori strategie pratiche per affrontare la crescita personale e professionale, basate su una profonda comprensione della psicologia umana e delle dinamiche lavorative moderne. Il suo approccio distintivo unisce il rigore accademico a spunti accessibili per un vasto pubblico.




Effective self-promotion and personal branding are crucial for career success in today's digital landscape, where social media and constant connectivity shape perceptions. Understanding how to navigate these platforms and present oneself can significantly impact professional opportunities and outcomes.
The handbook for surviving and thriving in the digital age. Highlights -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. -A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). -Proven advice on branding from leading industry experts. -Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. -Strategies for creating an online and offline presence for career protection and self-promotion.