Steve Rappaport Libri

The book features a detailed table of contents that organizes its themes and topics, providing readers with a clear roadmap of the material covered. Each section is thoughtfully structured to enhance understanding and accessibility, guiding readers through the content systematically. The arrangement reflects the author's intent to facilitate learning and engagement with the subject matter.

Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.