A definitive book for any CEO first time or otherwise of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't and they're often young and relatively inexperienced in business in general.
"This is an important topic to write about at this particular time because America's "startup revolution" continues to gather steam. There are only increasing numbers of venture capital investors, seed funds, and accelerators supporting increasing numbers of entrepreneurial ventures. While there are a number of books in the marketplace about CEOs and leadership, and some about individual functional disciplines (lots of books about the topic of Sales, the topic of Product Development), there are very few books that are practical how-to guides for any individual function, and none that wrap all these functions into a compendium that can be used by a whole startup executive team."-- Provided by publisher
A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales
In a landscape where consumers are hesitant to share their email addresses, this book offers innovative strategies to engage prospects who actively seek your marketing information. It provides insights into building trust and credibility, ensuring your emails stand out from the spam. By focusing on effective communication techniques, the book empowers marketers to create compelling content that resonates with audiences, transforming potential leads into eager recipients of valuable marketing material.