John A. Goodman è un eminente esperto di customer experience, che fornisce consulenza alle aziende leader e monitora le tendenze di mercato nell'assistenza clienti. Il suo lavoro si concentra sulla comprensione e sul miglioramento delle interazioni tra le imprese e i loro clienti. Goodman si dedica alla ricerca dei fattori che portano al successo nella costruzione di relazioni durature con i clienti. Le sue intuizioni forniscono alle organizzazioni strategie efficaci per offrire un servizio eccezionale.
Charles Mingus is among jazz's greatest composers and perhaps its most talented bass player. He was blunt and outspoken about the place of jazz in music history and American culture, about which performers were the real thing (or not), and more. This title provides a fresh perspective on the musician's life and career.
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.
Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.