Lisa si dedica ad aiutare i leader di marketing a farsi strada tra il rumore per aumentare i ricavi e accelerare l'innovazione. Applica modelli di leadership e pianificazione strategici e pragmatici scoperti e sviluppati nel corso di decenni. Aziende innovative come Adobe e Hilton la ingaggiano per ottenere nuove prospettive e formulare strategie di marketing innovative. Il suo approccio fonde la consapevolezza con un mondo guidato dai dati, ispirandola a creare organizzazioni sostenibili e incentrate sul cliente.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
How to Stay Present and Profitable in a Data-Driven World
Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.