The book offers a comprehensive exploration of health promotion as an ideology, discipline, and profession, highlighting its complexities and challenges. Dr. John Kemm emphasizes the importance of health promotion for improving population health and provides insights into historical contexts and current issues in health policy, particularly in the UK. It discusses the role of health education, the impact of technology, and ethical principles through various case studies. This resource is invaluable for both practitioners and students seeking to understand and engage in effective health promotion strategies.
