Designed to provide salespeople with a clearly defined approach to the account planning process, which will benefit their effective management of key customers. The ideas put forward in the text are based on the authors' sales training programme LAMP (Large Account Management Programme). The reader is taught how to implement an action plan for the management of a key account, how to manage limited resources, how to build long-term relationships with clients and how to identify the right contacts and activate proper channels of communication.
Tad Tuleja Libri
Tadeáš Tuleja è laureato alla Yale, Cornell e alla University of Sussex. Ha lavorato come giornalista, editore e ricercatore, ed è autore di numerosi libri di riferimento con voci brevi. Insegna attualmente presso l'Università del Massachusetts, Amherst.






The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.
Written by the authors of Strategic Selling, this is the revolutionary system for face-to-face selling that's used by America's best companies.
The New Strategic Selling
- 400pagine
- 14 ore di lettura
This edition helps the reader learn how to: identify the four real decision makers in a corporate labyrinth; prevent sabotage by an internal deal-killer; make a senior executive eager to meet; avoid closing a poor deal; and avoid the most common error when dealing with the competition.
Curious Customs
- 210pagine
- 8 ore di lettura
Describes the origins and history of American holidays, superstitions, foods, etiquette, and popular customs
Hesperides the Aarborg
- 48pagine
- 2 ore di lettura
Set in a time when all creatures could speak, this enchanting story follows Hesperides, a young aarborg, on a quest to find water during a relentless drought in the High Desert. Accompanied by a quirky cast of characters, including a lizard, an owl, a crow, and a cactus, he embarks on an adventure into the unknown. Through his journey, Hesperides discovers the importance of friendship, self-belief, and the bittersweet lessons of life's cycles, ultimately using a magical Water Key to save his community.
Face-to-Face Selling
Secrets of the Concept Sale
Based on the conceptual selling programme. Includes information on : buying decisions; sales calls.
