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Jonah Sachs

    Jonah Sachs è un autore, relatore e pioniere del marketing virale il cui lavoro ha contribuito a stimolare la rivoluzione dei valori del XXI secolo. I nuovi approcci pionieristici di Sachs ai media digitali sono stati fondamentali per portare gli ideali del cambiamento sociale —come equità, responsabilizzazione, trasparenza e advocacy— in primo piano nel mondo del business e della cultura popolare. Le sue innovative strategie hanno influenzato significativamente il modo in cui i movimenti per il bene sociale acquisiscono slancio e modellano il discorso pubblico.

    Winning the Story Wars
    Unsafe Thinking: How to be Creative and Bold When You Need It Most
    Unsafe Thinking
    • Unsafe Thinking

      • 256pagine
      • 9 ore di lettura

      "How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn:Why your area of deep expertise is often where you'll find your biggest blind spots - Why anxiety can be fuel for creativity - When to trust intuition and when to challenge it - How collaborating only with those that share your values stunts your creativity - How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life."--Publisher's website

      Unsafe Thinking
    • Winning the Story Wars

      • 264pagine
      • 10 ore di lettura

      Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

      Winning the Story Wars