Peter Vervest Libri

Digital networking technologies are empowering organizations to form dynamic networks, generating exceptional or ‘smart’ results. These Smart Business Networks (SBNs) enable individual organizations to compete more effectively and to respond better to a changing world. This idea attracted a diverse group of academic scholars and business professionals to Beijing from May 19-23, 2008, hosted by Tsinghua University. They discovered new ways to manage network resources, operate business processes across a network, create a business operations platform, understand the importance of network position and the smart mastering of technology. Effective managers, they concluded, must have a firm understanding of these fundamental network concepts in order to orchestrate the networks of the future. This book presents the results of an intense and energizing event which resulted in new theoretical foundations and practical insights.

Scientists from management and strategy, information systems, engineering and telecommunications have discussed a novel concept: Smart Business Networks. They see the future as a developing web of people and organizations, bound together in a dynamic and unpredictable way, creating smart outcomes from quickly (re-)configuring links between actors. The question is: What should be done to make the outcomes of such a network 'smart', that is, just a little better than that of your competitor? More agile, with less pain, with more return to all the members of the network, now and over time? The technical answer is to create a 'business operating system' that should run business processes on different organisational platforms. Business processes would become portable: The end-to-end management of processes running across many different organizations in many different forms would become possible. This book presents you the outcomes of an energizing and new direction in management science.

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.From the "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

Total Action muss das Funktionsprinzip jedes Unternehmens sein. Unternehmen, die es schaffen, Kunden in der heutigen wettbewerbsintensiven Welt zu überzeugen, haben den Schlüssel zum geschäftlichen Erfolg. Führungskräfte und Mitarbeiter sind sich dieser Weisheit bewusst, empfinden es jedoch als herausfordernd, gemeinsam auf dieses Ziel hinzuarbeiten. Die digitale Welt erfordert eine neue Geschäftslogik: schnelles und effektives Handeln, um anspruchsvolle Kunden zu halten und neue zu gewinnen. Dabei spielt es keine Rolle, ob es sich um Einzelkunden oder Unternehmen handelt. Viele Kunden erwarten mehr, als viele Unternehmen bieten können. Der Erfinder des Telefons glaubte, es würde hauptsächlich dazu dienen, über versandte Telegramme zu informieren. Heute wissen wir, dass mit Telefonen und digitalen Technologien weit mehr möglich ist. Um erfolgreich zu sein, müssen Unternehmen ihr Handeln überdenken. Warum agieren wir auf diese Weise? Und warum tun wir das überhaupt? Diese grundlegenden Fragen stehen im Mittelpunkt des Buches. Die Autoren vergleichen traditionelle Organisationsmuster mit den Chancen, die neue digitale Technologien bieten.