Maggiori informazioni sul libro
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Acquisto del libro
Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Lingua
- Pubblicato
- 2004
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