Competition Demystified

Autori

• Bruce C. N. Greenwald
• Judd Kahn

Parametri

• 416 pagine
• 15 ore di lettura

• Business & Management
• Commercio
• Finanza
• Gestione
• Saggistica

Maggiori informazioni sul libro

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.

Lingua: Inglese

Pubblicato: 2007

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 13,26 €