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Parametri
- 224pagine
- 8 ore di lettura
Maggiori informazioni sul libro
All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.
Acquisto del libro
One stop customer care, David Martin
- Lingua
- Pubblicato
- 1998
- Rilegatura
- (In brossura)
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Metodi di pagamento
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- Titolo
- One stop customer care
- Lingua
- Inglese
- Autori
- David Martin
- Pubblicato
- 1998
- Formato
- In brossura
- Pagine
- 224
- ISBN10
- 186072065x
- ISBN13
- 9781860720659
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Gestione & HR, Marketing & Vendite, Marketing e PR, Comportamento dei consumatori
- Descrizione
- All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.