Misbehaving : the making of behavioural economics

Autori

• Richard Taler

Parametri

• 432 pagine
• 16 ore di lettura

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Temi psicologici

Maggiori informazioni sul libro

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Lingua: Inglese

Pubblicato: 2016

(In brossura)