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A preface to marketing management

Autori

J. Paul Peter
James H. Donnelly

Parametri

Business & Management
Commercio
Libri di testo
Marketing & Vendite

Maggiori informazioni sul libro

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.