Remarkable Retail

Autori

• Steve Dennis

Parametri

• 240 pagine
• 9 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Physical retail isn’t dead—but boring retail is! This book equips savvy retailers with eight essential strategies to enhance customer experiences. Despite headlines about a “retail apocalypse,” many brick-and-mortar brands are thriving, while others risk obsolescence by offering only convenience or decent prices. The author argues that retailers can no longer rely on scarcity or settle for indifferent in-store experiences, as customers now have vast choices and information online. The book explores trends challenging traditional stores and presents eight strategies for visionary leaders ready to reimagine customer experiences amid digital disruption. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. While digital channels are central to the consumer journey, in-store shopping remains vital. With illuminating case studies from successful modern retailers, the book guides those in retail and related industries—like manufacturing, marketing, and tech—on creating excitement around in-store experiences. In an era of short attention spans and numerous options, this resource serves as a crucial roadmap for crafting a powerful retail experience that fosters customer loyalty.

Lingua: Inglese

Pubblicato: 2020

(Copertina rigida)