Maggiori informazioni sul libro
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Acquisto del libro
Co-opetition, Barry J Nalebuff, Adam M Brandenburger
- Lingua
- Pubblicato
- 1997
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