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Most startups fail, but many of those failures are preventable. A new approach is transforming how companies are built and products launched. A startup is defined as an organization dedicated to creating something new under conditions of extreme uncertainty, whether it's a solo entrepreneur in a garage or a team of seasoned professionals in a Fortune 500 boardroom. The common goal is to navigate this uncertainty to find a sustainable business path. This approach promotes capital efficiency and better leverages human creativity. Drawing inspiration from lean manufacturing, it emphasizes "validated learning," rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles, measure genuine progress without vanity metrics, and uncover real customer desires. It allows companies to pivot with agility, making incremental adjustments as needed. Instead of spending time on elaborate business plans, this method provides entrepreneurs—regardless of company size—a means to continuously test their vision and adapt before it's too late. The author offers a scientific framework for creating and managing successful startups in an era where innovation is crucial.
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The Lean Startup, Eric Ries
- Lingua
- Pubblicato
- 2017
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- (In brossura)
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