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Focusing on the evolution of public relations, this third edition presents a critical view of PR as a form of weak propaganda. It expands on previous discussions of PR's role in reflecting societal power imbalances by emphasizing its rhetorical significance. This approach highlights the dual nature of PR, considering both its structural influences and its persuasive capabilities in shaping public perception and discourse.
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Rethinking Public Relations, Kevin Moloney, Conor McGrath
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- Pubblicato
- 2019
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