Rethinking Public Relations

Persuasion, Democracy and Society

Autori

• Conor McGrath
• Kevin Moloney

Parametri

• 194 pagine
• 7 ore di lettura

• Economia e affari
• Giornalismo e Pubblicistica
• Marketing e PR
• Storia

Maggiori informazioni sul libro

The third edition explores the concept of public relations as a form of weak propaganda, emphasizing its rhetorical elements alongside structural power dynamics. It builds on previous discussions of PR's role in reflecting societal inequalities, delving deeper into how PR shapes perceptions and influences public discourse. This edition offers a nuanced understanding of the complexities and implications of public relations in contemporary society.

Lingua: Inglese

Pubblicato: 2019

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