Public Relations as Emotional Labour

Autori

• Liz Yeomans

Parametri

Pagine

226pagine

Tempo di lettura

8ore

• Economia e affari
• Marketing e PR
• Scienze politiche & Politica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

The book explores the deep connection between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into the often-overlooked aspects of the profession, particularly the emotional labor performed by workers who craft displays of feeling to foster trust and manage client relationships. This examination aims to shed light on the complexities and implications of public relations work in contemporary society.

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Lingua: Inglese

Pubblicato: 2019

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