Public Relations as Emotional Labour

Autori

• Liz Yeomans

Parametri

Pagine

240pagine

Tempo di lettura

9ore

• Economia e affari
• Marketing e PR
• Scienze politiche & Politica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.

Per saperne di più

Lingua: Inglese

Pubblicato: 2021

(In brossura)