Strategic Marketing Management, 9th Edition

Autori

• Alexander Chernev

Parametri

• 296 pagine
• 11 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica
• Scuola

Maggiori informazioni sul libro

Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.

Lingua: Inglese

Pubblicato: 2018

(In brossura)