Studying Audiences

The Shock of the Real

Autori

• Virginia Nightingale

Parametri

Pagine

184pagine

Tempo di lettura

7ore

• Storia

Maggiori informazioni sul libro

Focusing on two decades of television audience research, the book explores the impact of ethnographic methods on understanding viewer behavior. It highlights the shift towards studying "ordinary people" through interviews and participant observations, alongside textual analysis of television shows. This approach, celebrated by Stuart Hall, marks a significant evolution in audience research, emphasizing the complex relationship between viewers and media content.

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Lingua: Inglese

Pubblicato: 1996

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