The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

Autori

• David Meerman Scott

Parametri

• Commercio e vendita
• Comunicazione
• Economia e affari
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Lingua: Inglese

Pubblicato: 2009

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