The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Autori

• David Meerman Scott

Parametri

Pagine

458pagine

Tempo di lettura

17ore

• Commercio e vendita
• Economia e affari
• Manuali e guide
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

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Lingua: Inglese

Pubblicato: 2015

(In brossura)