Soul of the New Consumer

Authenticity. What We Buy and Why in the New Economy

Autori

• David K. Lewis
• Darren Bridger

Parametri

• 228 pagine
• 8 ore di lettura

• Economia e affari
• Società dei consumi

Maggiori informazioni sul libro

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.

Lingua: Inglese

Pubblicato: 2001

(In brossura)