Contemporary Management European Edition

Autori

• Melanie Ashleigh
• Jennifer M. George
• Edgar Meyer
• Gareth R. Jones

Parametri

• 768 pagine
• 27 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

This book places both classic theory and research into a contemporary framework that is compatible with the traditional focus on management as planning, leading, organising, and controlling, but which transcends this traditional approach. It also features cases, illustrations and questions.

Lingua: Inglese

Pubblicato: 2007

(In brossura)