Maggiori informazioni sul libro
A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. It offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo!
Acquisto del libro
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Lingua
- Pubblicato
- 2004
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 9,49 €
Metodi di pagamento
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