The Portable MBA Series: Market-Driven Management

Using The New Marketing Concept to Create a Customer-Oriented Company

Autori

• Frederick E. Webster Jr.

Parametri

• 336 pagine
• 12 ore di lettura

• Business & Management
• Commercio
• Gestione
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

Combines important new academic thinking and research with evidence of best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.

• Iscrizioni / sottolineature

Lingua: Inglese

Pubblicato: 1994

(Copertina rigida)

Condizioni del libro: Danneggiato

Prezzo: 7,60 €