Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

Autori

• Matt Haig

Parametri

• 310 pagine
• 11 ore di lettura

• Business & Management
• Commercio
• Manuali e guide
• Saggistica
• Tema stórico

Maggiori informazioni sul libro

"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

Lingua: Inglese

Pubblicato: 2003

(Copertina rigida)

Condizioni del libro: In ottime condizioni

Prezzo: 8,99 €