Strategic Brand Management

Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition

Autori

• Kevin Lane Keller

Parametri

• 600 pagine
• 21 ore di lettura

• Arte / Cultura
• Business & Management
• Commercio
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

• Iscrizioni / sottolineature

Lingua: Inglese

Pubblicato: 2012

(In brossura)

Condizioni del libro: Danneggiato

Prezzo: 17,48 €