Brand building: Budování obchodní značkyDavid A. Aaker3,59 €7 copie in magazzino4,3Aggiungi al carrello
Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid A. AakerEsaurito4,4Avvisami
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityDavid A. AakerEsaurito4,0Avvisami
Owning Game-Changing Subcategories: Uncommon Growth in the Digital AgeDavid A. AakerEsaurito4,3Avvisami
