La scrittura di Jackie Huba dà ai lettori la forza di abbracciare la sicurezza di sé e l'assenza di paura, ispirandosi alla audace personalità della cultura drag. Attraverso il suo lavoro, esplora le dinamiche della costruzione di una lealtà feroce, non solo nel mondo degli affari, ma anche nel coltivare la fiducia personale. Huba traduce magistralmente questi concetti in presentazioni e consulenze di impatto, esortando il pubblico a connettersi con il proprio sé più autentico e potente.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
How Loyal Customers Become a Volunteer Sales Force
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. "Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.