Questo autore esplora le dinamiche dell'imprenditorialità e della leadership, addentrandosi nella costruzione di aziende di successo e nelle strategie per superare le sfide. La sua scrittura offre spunti sulla costruzione del marchio e sulla coltivazione di una cultura organizzativa che risuona con milioni di persone. Attraverso le sue opere, condivide lezioni sulla resilienza, l'innovazione e l'importanza di mantenere l'anima di un'azienda di fronte alle avversità.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
From the #1 bestselling author and former Starbucks CEO, here is a story that is part dramatic memoir, part blueprint of the new responsibilities that leaders and citizens share in America today. The book weaves two parallel narratives to show how experiences from Howard Schultz's troubled childhood--some of which he has never before disclosed--propelled him out of the housing projects and fueled his efforts to build a global brand and redefine the role of a company in society. Ultimately, Schultz reveals the potential we all have to transform communities and uplift lives.
“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world- renowned brand. Now he reveals the ten principles that guided his leadership—and not one of them is about coffee. Behar starts with the idea that if you regard employees and customers as human beings, everything else will take care of itself. If you think of your staff as people (not labor costs) they will achieve results beyond what is thought possible. And if you think of your customers as people you serve (not sources of revenue) you’ll make a deep connection with them, and they’ll come back over and over. This approach has been integral to Starbucks from the start, and remains so today. Behar shares inside stories of turning points in the company’s history as it fought to hang on to this culture while growing exponentially. He discusses the importance of building trust, facing challenges, daring to dream, and other key principles, such as: • Know Who You Are: Wear One Hat When organizations are clear about their values, purpose, and goals, they find the energy and passion to do great things. • Think Independently: The Person Who Sweeps the Floor Should Choose the Broom We need to get rid of rules—real and imagined—and encourage the independent thinking of others and ourselves. • Be Accountable: Only the Truth Sounds Like the Truth No secrets, no lies of omission, no hedging and dodging. Take responsibility and say what needs to be said, with care and respect. • Take Action: Think Like a Person of Action and Act Like a Person of Thought Find the sweet spot of passion, purpose, and persistence. “It’s all about the people” isn’t an idea, it’s an action. Feel, do, think. Find the balance, but act. Behar believes that as work becomes less hierarchical and as the world economy becomes more and more about relationships and connecting, the principles of personal leadership are more important than ever. This book will show you the way.
Eine Reise zur Neuausrichtung des amerikanischen Versprechens
520pagine
19 ore di lettura
Was schulden wir uns gegenseitig? Wie verwandeln wir unseren Antrieb und Schmerz in etwas Sinnvolles? Howard Schultz hat sich mit diesen Fragen auseinandergesetzt, seit er in Brooklyn aufwuchs und Starbucks zu einer globalen Marke machte. In seinem neuen Buch sucht er in zwei miteinander verwobenen Geschichten nach Antworten. Die erste erzählt von seiner widersprüchlichen Kindheit und den Erfahrungen, die ihn motivierten, der erste in seiner Familie zu werden, der das College abschloss. Er baute ein Unternehmen auf, das Profit und Menschenwürde vereinen wollte, etwas, wovon sein Vater, ein Arbeiter, nie träumen konnte. Die zweite Geschichte bietet Einblicke in Schultz' unkonventionelle Ansätze, um alte Vorstellungen über die Rolle der Wirtschaft in der Gesellschaft zu hinterfragen. Von Krankenversicherung über kostenlosen College-Unterricht bis hin zu Initiativen zu Rasse und Flüchtlingen – Schultz und sein Team haben gesellschaftliche Themen mit der gleichen Kreativität angegangen, mit der sie den Kaffeekonsum revolutionierten. Das Buch zeigt, wie Amerikaner Kämpfe in Erfolge verwandeln. Es ist eine Mischung aus ehrlichen Erinnerungen, einer Blaupause der gegenseitigen Verantwortung und einem Beweis dafür, dass gewöhnliche Menschen Außergewöhnliches leisten können. Schultz präsentiert eine optimistische Vision und ein Plädoyer für mehr Menschlichkeit.
