Questo autore esplora le dinamiche dell'imprenditorialità e della leadership, addentrandosi nella costruzione di aziende di successo e nelle strategie per superare le sfide. La sua scrittura offre spunti sulla costruzione del marchio e sulla coltivazione di una cultura organizzativa che risuona con milioni di persone. Attraverso le sue opere, condivide lezioni sulla resilienza, l'innovazione e l'importanza di mantenere l'anima di un'azienda di fronte alle avversità.
Longtime CEO and chairman of Starbucks, Schultz shares his ideas on the new responsibilities of leaders, businesses, and citizens in American society today, through the intimate lens of his life and work. His conflicted boyhood motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. Behind-the-scenes, we get a look at Schultz's efforts to challenge old notions about the role of business in society. An optimistic account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves.
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” Howard Behar, a senior executive at Starbucks, emphasizes the importance of people over profits in shaping the company’s culture. He coached leaders at all levels, helping Starbucks become a world-renowned brand. Behar reveals ten guiding principles of leadership, starting with the belief that viewing employees and customers as human beings fosters exceptional results. Treating staff as individuals rather than labor costs leads to greater achievements, while seeing customers as people to serve creates lasting connections. He shares pivotal moments in Starbucks’ history, highlighting the need to maintain this culture amid rapid growth. Key principles include:
- Know Who You Are: Clarity in values and goals fuels passion.
- Think Independently: Encourage independent thinking by breaking down unnecessary rules.
- Be Accountable: Embrace transparency and responsibility.
- Take Action: Balance passion, purpose, and persistence in decision-making.
As work becomes less hierarchical and more relationship-focused, these principles of personal leadership are increasingly vital. This book provides a roadmap for effective leadership in today’s interconnected w
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)
