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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Acquisto del libro
B2B brand management, Philip Kotler
- Lingua
- Pubblicato
- 2006
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- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 7,31 €
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