MP Service Management with Student CD with Service Model CD

Autori

• Mona J. Fitzsimmons
• James A. Fitzsimmons

Parametri

• 672 pagine
• 24 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

Focusing on the service industry, this edition emphasizes the importance of global operations and continuous improvement in quality and productivity. It features current examples from technology, illustrating how various functional areas—such as marketing, strategic issues, operations, and human behavior—play a vital role in effective service management. The text serves as a comprehensive resource for understanding the complexities of managing services in a rapidly evolving environment.

Lingua: Inglese

Pubblicato: 2003

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