Service management. Operations, Strategy, Information Technology

Autori

• James A. Fitzsimmons
• Mona J. Fitzsimmons
• Sanjeev Bordoloi

Parametri

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Designed for courses in service management, service operations management or operations management, this text uses information technology as a sub theme; deals with high tech service examples; provides optional coverage of quantitative material; and also features yield management and data.

Lingua: Inglese

Pubblicato: 2017