Why We Buy

The Science of Shopping

Autori

• Paco Underhill

Parametri

• 255 pagine
• 9 ore di lettura

• Economia e affari
• Psicologia
• Saggistica
• Scienza
• Scienze sociali

Maggiori informazioni sul libro

This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.

Lingua: Inglese

Pubblicato: 2001

(In brossura)